Ruapehu Brand Guidelines 2017

RUAPEHU

The brand name for the purposes of marketing the destination and its activity options for travellers and visitors is simply ‘Ruapehu.’

This name is distinctive to the specific geographical area known as the ‘Ruapehu Region’, the winter activity destination of ‘Mount Ruapehu’ or the administrative authority known as ‘Ruapehu District Council’.

In contrast to these defined entities, we want visitors to see the Ruapehu brand as a place that captures an attitude of authentic outdoors adventure and experiences they can easily identify with.

Download for the full story.